After the last 10 to 15 years of rollercoaster markets, many investors simply don’t have the stomach or the time horizon to endure another 50% downturn. They are tired of being told by their advisors to “hold on” and avoid making changes to their portfolios as markets gyrate. Intuitively, many investors have realized that this isn’t the right solution anymore. Our clients choose us because our active portfolio management strategies are designed to be flexible to changing market conditions. Our approach is a stark contrast to the traditional approaches of investment management, which are based on static asset allocation and rebalancing portfolios at fixed points in time. These outdated models effectively ‘react’ to market changes long after they have occurred, minimizing the chances of improving gains or mitigating losses.

You might have heard that there is no place for emotion when investing. In an ideal world, that may be true, but at ETF Capital Management we strive to understand the human dimension of our relationship with each client. If you can’t be comfortable in your investment strategy - if you can’t sleep at night because of it - then it’s only a matter of time before you’ll be desperate to try something else. Like a fine garment, finding the right portfolio is all about achieving that perfect comfort and fit. Our highly trained team has what it takes to make sure your investment plan is all about you.

Our ability to react quickly to changing market conditions is facilitated by our status as a registered portfolio management firm. This status confers on us the freedom of discretionary management, allowing us to respond to market events as they unfold. Provided that the required changes are within established parameters, we are able to implement them in real-time, avoiding the time lag incurred from having to call each client to obtain their permission to make changes. This strategic nimbleness is something that investment brokers and advisors are generally unable to provide.

Because we build your custom portfolio specifically for you, you never inherit tax consequences from other investors, which is often the case with pooled products. Also as a result of the separately managed account (SMA) structure, transparency is unparalleled. You see every position, every transaction, and every fee.

No two investors are alike, so why would you invest your money in pooled or pre-packaged products? Our platform offers tremendous flexibility to meet the needs of your corporate and personal tax structures including:

• Canadian and US-denominated cash accounts
• Non-registered corporate accounts
• RRSPs
• TFSAs
• RRIFs
• LIFs
• LRSPs
• LIRAs
• RESPs
• Trusts/estate planning strategies
• Charitable foundations

Each account can be further customized with its own customized risk/reward mix, reporting and benchmarking - to suit different mandates, time-horizons, and objectives.

You wouldn’t drive a car without brakes, and we believe your portfolio should have them too. Most investors---and even some investment advisors-misunderstand risk, choosing investments on the basis of past performance, without regard for the cycles that influence them. This common mistake is responsible for a large part of investor grief.

We don’t choose investments based on hot track records. In fact, when an asset has done exceptionally well over a period of time, we are often looking to reduce our exposure to it. Our goal is to reduce risk when assets are expensive and increase it when potential returns are attractive. If that means holding assets in cash or other low-risk investments, then so be it. Unlike other firms that profit from keeping your portfolio fully invested in the market, our risk management strategies ensure that we preserve your capital.